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West Ham United and Royal London are delighted to announce that Royal London has become the football club's Official Timing Partner. The initial two-year agreement will run for the duration of two historic seasons in Hammers history, the final Barclays Premier League campaign at the Boleyn Ground, prior to the very first at the new Stadium on Queen Elizabeth Olympic Park. 

Royal London are a British brand with a truly global presence. The brand has long since been a favourite of jewellers and watch sellers in the UK and throughout the world. The partnership is yet another in the club’s growing sponsorship portfolio which will continue to take the West Ham United brand further internationally.

Royal London will enjoy various branding opportunities linked to timing at the Boleyn Ground and the Hammers’ iconic new Stratford home, and the brand will also be introducing a range of limited edition timepieces to commemorate our final season.

For Royal London, the agreement with West Ham – over a year in the planning– is part of a long-term strategy to build and strengthen consumer awareness of the brand in the UK and globally.

Managing Director Narshi Bhoja said: “We are absolutely delighted to have signed this sponsorship agreement with West Ham United, a club who’s trajectory matches that of ours. It will be fantastic to be part of the club’ final season celebrations including the launch of our limited edition automatic watch to commemorate the occasion, and look forward to continuing our partnership in to the fantastic new stadium.’ 

Felicity Croft, Commercial Director of West Ham United, added: ‘The Club is thrilled to have signed this sponsorship agreement with a major British watch brand with a truly global presence. 

“Royal London is a brand that has a clear synergy with us, as London’s authentic football club, not least with next year’s move to Queen Elizabeth Olympic Park.

“I’m sure our supporters will be excited by the prospect of getting their hands on a very special, limited edition co-branded watch.”   

Royal London Watches move into Pole Position with MCE BSB partnership

The MCE Insurance British Superbike Championship, the UK's premier motorsport series has announced a partnership with watch brand Royal London, part of the Condor Group.

As the official timekeeper of MCE BSB, the Royal London logo will be identified and credited on the official event live timing service and in the associated timing graphics embedded in the worldwide TV feed produced at each event.  They will also enjoy a comprehensive package of premium marketing rights in association with the MCE BSB brand.

Royal London watches will be awarded prior to each of the 26 MCE BSB Championship races to the rider starting in pole position and at the end of the season to all of the British and National champions.

In the near future Royal London will add special limited edition BSB watches to their range which have been established and retailed around the world.

Stuart Higgs, MCE BSB Series Director, said: "We are very pleased to announce this new relationship with Royal London, their first major sports partnership since being the title sponsor of the Grand Prix World Snooker Championships in 2006. The presentation of Royal London watches will certainly add further prestige to each event.  MCE BSB Championships and races have recently been decided by just 0.006 of a second, highlighting the perfect association with precision timekeeping."

David Stokes, Head of Sales and Marketing from Condor Group said: "We are pleased to sign a partnership with one of the most important motorsport championships in the world, the MCE BSB Championship.  Royal London shares many attributes with MCE BSB by being a UK based operation with truly global appeal.  We are delighted to become the official timekeeper and watch manufacturer of the championship and look forward to presenting Royal London Watches to the riders throughout the year. Equally we believe that the fans and supporters of the championship will appreciate the production of limited edition BSB watches."

The opening MCE BSB event to be timed by Royal London will be at Brands Hatch this Easter weekend (April 18/19/20/21).

Photo (from Right to left):  Indira Bhoja (Director, Condor Group Ltd), Stuart Higgs (MCE BSB Series Director), David Stokes (Head of Sales and Marketing, Condor Group Ltd)

New collection - West Ham Watches

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